socalTECH

JUNE 30, 2011

As part of that, Amazon.com, Overstock.com, and a large number of e-commerce retailers have cut off their California affiliates, saying that they will immediately stop paying them for referrals due to the move. However, if we were just providing clicks, using the CPC model, they wouldn't be affected.

CPC 279

CPC Santa Monica Southern California Sales 279

Jason Nazar

MAY 1, 2016

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Cost per visitor is similar to CPC addressed above.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Cost per visitor is similar to CPC addressed above.

Marketing 40

Marketing CPC Metrics .Net 40