Commerce Demand Networking Paid Search 
Both Sides of the Table
OCTOBER 8, 2014
So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. He built & IPOd Demand Media. Commerce: What is less known is just how important LA is as a commerce hub.
socalTECH
FEBRUARY 24, 2010
Scott Morrow: Sports/outdoors is quite interesting, that's the fastest growing lifestyle category in e-commerce. At the end of the day, what we do is create demand and pass that in the form of a lead to someone. This sounds somewhat similar to Demand Media, how do you compare what you're doing with Demand?
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