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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Authority – the guiding light. Liking – builds bonds and trust.

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Entrepreneur's Brilliant Companies List Pinpoint SoCal Startups

socalTECH

Entrepreneur's list included the Southern California startups across a number of areas -- tech, apps, travel, geek chic, invention, retail, social media, and music/art.

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Social Search – What Entrepreneur Needs To Know

InfoChachkie

It is no secret that Pinterest and other social commerce sites have begun to dial in the commerce equation. These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace.

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Interview with Jeremy Gocke, Fliptu

socalTECH

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

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6 Keys To Recognizing Business Bubbles Ready To Burst

Startup Professionals Musings

In startup business plans, a bubble is too many entrepreneurs and too many investors chasing the latest “next big thing,” like Google search engine, Facebook social network, or Amazon e-commerce site. Change is always hard, so people already on Amazon are not easy convert to another e-commerce system.

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Neel Grover: How Indi Is Helping People Earn Money For Their Knowledge

socalTECH

Indi is focused on powering individual commerce. In essence, we want to give every individual their own, e-commerce store. Our team has a passion for e-commerce, and we also have athletes and others on our team. We run our day-to-day business with professional athletes and folks out of the e-commerce industry.

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6 Elements of Customer Psychology Drive Buy Decisions

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Authority – the guiding light. Liking – builds bonds and trust.