Companies CPC Entrepreneur PPC 
Startup Professionals Musings
JULY 10, 2015
When Facebook did it a few years ago, the company used more than $100 million in venture capital funding before it became profitable. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs. For the advertiser, this is the cost-per-click (CPC) model.
Startup Professionals Musings
OCTOBER 3, 2010
Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Tags: entrepreneurs startups. Cost per action (CPA). Marty Zwilling.
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