Both Sides of the Table
OCTOBER 8, 2014
” It’s the most common refrain I hear from investors and even entrepreneurs these days. What is perhaps different from other regions is that we have large indigenous aerospace industry and a big high-tech import/export trade as opposed to a lot of software companies. “There’s something going on in LA.”
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.
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socalTECH
FEBRUARY 16, 2010
We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. How did the company start? Noah Auerhahn: We got started right out of USC.
Startup Professionals Musings
JULY 10, 2015
When Facebook did it a few years ago, the company used more than $100 million in venture capital funding before it became profitable. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs. For the advertiser, this is the cost-per-click (CPC) model.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This led to my investment in RingRevenue , a company that allows you to track phone calls the way people track clicks.
Jason Nazar
MAY 1, 2016
For startup entrepreneurs, you can also track these metrics with Google analytics. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. By asking this one question of your customers: “How likely is it that you would recommend [Company X] to a friend or colleague?”
Jason Nazar
NOVEMBER 1, 2015
For startup entrepreneurs, you can also track these metrics with Google analytics. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. By asking this one question of your customers: “How likely is it that you would recommend [Company X] to a friend or colleague?”
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