Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. What does it do?

Mobile 282

Mobile Invest Company Companies 282

socalTECH

MARCH 4, 2010

We want to make sure the marketplace is for professional content, so we screen to make sure the seller is a professional or small business owner, or a startup or entrepreneur. We're now at the end of year 3 of the company. Do you think you could have offered this earlier, or was it due to the scale that you could launch this?

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

Jason Nazar

MAY 1, 2016

For startup entrepreneurs, you can also track these metrics with Google analytics. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC. Paid Product Metrics.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

For startup entrepreneurs, you can also track these metrics with Google analytics. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC. Paid Product Metrics.

Marketing 40

Marketing CPC Metrics .Net 40

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. I was dead wrong.

Customer 164

Customer Custom Advertising SEM 164