Both Sides of the Table

OCTOBER 8, 2014

” It’s the most common refrain I hear from investors and even entrepreneurs these days. What is perhaps different from other regions is that we have large indigenous aerospace industry and a big high-tech import/export trade as opposed to a lot of software companies. “There’s something going on in LA.”

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

socalTECH

FEBRUARY 16, 2010

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. How did the company start? Noah Auerhahn: We got started right out of USC.

USC 207

USC CPC Sites Startup 207

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). Campaign setup and ad copy writing. Tags: entrepreneurs startups. For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms. Marty Zwilling.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

DECEMBER 15, 2010

For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. They can sell those ads on a CPM, CPC, or CPA basis. I can imagine that there are lots of ad serving companies by now. That's pretty powerful for publishers.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper.

Customer 164

Customer Custom Advertising SEM 164

Tech Zulu Event

SEPTEMBER 4, 2012

As of writing, my twin and I serve as the Co-CEOs and Co-Presidents at LAGbook. As a young African entrepreneur with little funding, you may want to meet new people on social networks that may help in the growth and development of your new internet start-up. We also raised fund for CPC advertising, which doubled sign-ups.

Social Network 100

Social Network Networking Advertising Startup 100