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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.

Mobile 282
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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

How is the changing demographic of web visitors changing how local companies operate? We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company.

Mobile 224
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Interview with Noah Auerhahn, Extrabux

socalTECH

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. How did the company start? Noah Auerhahn: We got started right out of USC.

USC 207
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This led to my investment in RingRevenue , a company that allows you to track phone calls the way people track clicks.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Keyword research and budget forecasting.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

” in 2014 the data seems pretty conclusive because LA has now become the fastest growing tech startup region by numbers of companies being started and those of us here have noticed this pace accelerating. Both are massively funding other LA tech companies through what Fred Wilson once defined as “recycled capital.”

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Keyword research and budget forecasting.

SEM 90