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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. The idea actually came to him from the Yellow Pages business. So he launched a company with exclusively paid search. He came up to Bill after the event and said, “clever idea, we should do that with you.&#