Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 135

Social Media Framework Media Metrics 135

socalTECH

MAY 17, 2019

Loo--who was the very first employee at ServiceNow--explains what that means, and why companies use the startup's software. The company is all about data solutions which combine meaningful application frameworks together. I have been in IT service management for over 30 years, at companies even before ServiceNow.

SaaS 113

SaaS Startup Customer Custom 113

SoCal CTO

JANUARY 26, 2010

I’ve been having discussions with several people recently about the role of the CTO (Chief Technology Officer) in very early stage companies. I used an image from Roger Smith that describes the varying roles of a CTO as the company matures. In December 2007, I described how I commonly take on an Acting CTO Role in a Start-up.

Fractional CTO 225

Fractional CTO CTO CTO Hire CTO Coach 225

Both Sides of the Table

FEBRUARY 15, 2016

But the hardest question to actually answer is, “What is the right burn rate for your company?” It’s a very personal topic and I’d like to offer you a framework to decide for yourself, based on the following factors: How Long is it Taking to Raise Capital at Your Stage in the Market?

Startup 150

Startup Capital Funding Invest 150

TechCrunch LA

FEBRUARY 20, 2019

When should you start a company? What company should you start? When should you join a company? Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should a VC invest?

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

SoCal CTO

JULY 23, 2012

This leads to a set of questions: What is the role of a CTO in the early stages of a company, and does that role change later on as both the company and that individual matures? It specifically answers the first questions about role and how it changes as the company matures. How will I know when the need has arisen? Accounting?

CTO Coach 231

CTO Coach CTO Hire Outsource Development Develop 231