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Selecting a Software Development Company in 2024

TechEmpower

Given this diversity, it's important to be selective in the development services company with whom you choose to partner. In the 25 years that TechEmpower has been in business, we’ve seen thousands of companies come and go. Are specific technologies or platforms involved in your project? Some of the information below will apply.

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How to Improve Your Odds of Getting to Yes with a VC — “Land and Expand”

Both Sides of the Table

You company is the product and you’re selling an equity ownership in your company but much more broadly you’re selling trust & confidence that you’re going to build something enormously valuable and that you’re going to be enjoyable to work hand-in-hand with over the coming decade of each other’s lives.

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How I Use Visualization to Drive Creativity

Both Sides of the Table

EXECUTIVE SUMMARY: This is a long post, so I put an executive summary here if you want to get the point without reading all the detail. If you plan to read the post you can skip the summary if you want. This applies equally to VCs, startups & big company executives. Just 12 bullet points & you’re done.

Writing 356
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. Link has a summary of his argument plus a great video). While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read.

Marketing 379
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10 ways you’ll probably f**k up your startup — Spook Studio — Medium

SoCal Delicious

Simon Sinek’s Golden Circle framework “People don’t buy what you do, they buy why you do it” Simon Sinek If your customers believe in your mission, then they’ll warm to you and listen to what you offer and how. Unless the thing you’re building has real value to someone, it’s just a vanity project, no matter the technology.

Startup 78