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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Until the company name is a famous brand, you are the brand.

Web 117
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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Optimize your web history and presence.

Marketing 105
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7 Reasons To Avoid Stealth Mode For Your New Venture

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Optimize your web history and presence.

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Startups Who Hide Early Work Only Fool Themselves

Startup Professionals Musings

It’s popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Optimize your web history and presence.

Startup 101
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7 Reasons For Startups To Maximize Early Visibility

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Optimize your web history and presence.

Startup 60
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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. Sales and marketing costs.

Startup 102
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Stealth Mode Entrepreneurs Only Increase the Risk

Startup Professionals Musings

I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor. But otherwise, startup companies should seek out publicity and the open sharing of information, from day one. This takes time, and is more valuable than any advertising you can buy.