Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with. Marty Zwilling.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with. Marty Zwilling.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.

Metrics 346

Metrics Startup SEO Custom 346

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Both Sides of the Table

MAY 15, 2010

Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community. I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285