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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. Networking is all about marketing yourself and your company.

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5 Strategies Recommended For Successful Bootstrapping

Startup Professionals Musings

As an advisor to entrepreneurs, I often hear the desire to run their own company, to avoid having someone else telling them how to run the business. Although board members should be compensated to assure commitment, I suggest company shares rather than cash. Avoid family members and close personal friends.

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Technology Roles in Startups

SoCal CTO

I’ve worked with 30+ early-stage companies in all sorts of capacities (and spoken to many, many more), so I thought it might be worthwhile trying to classify the various ways that I’ve engaged in different technology roles in startups. There’s a funny phenomenon where often the best sounding technical people are often the worst developers.

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Acting CTO Role in a Start-up

SoCal CTO

I generally am working as an acting CTO for about 3-4 start-ups or other companies at any one time. I also found this interesting graphic of the changing needs around the CTO role in different size/type companies that somewhat echoes my experience. Basically, the role is to support both the business strategy and technical strategy.

Startup 231
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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

Based on my experience advising new entrepreneurs as well as more mature businesses, I recommend the following strategies for building business momentum, while still optimizing the limited resources of every small business: Find more customers that like what you do best. The company has since gone public, and is still a market leader.

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Interview with Julie Novack, PartySlate

socalTECH

She told us about why so many Los Angeles investors are supporting the company and gave us an overview of what PartySlate is all about. I tapped my co-founder, John Haro, who I worked for at Agency.com, and at another mobile marketing company, and we talked about the idea, ideated, and I brought him on as co-founder.

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8 Career Advancement Principles Of Ownership Thinking

Startup Professionals Musings

Steve Jobs started his technical career creating circuit boards at Atari, before joining Steve Wozniak to build personal computers in his garage. Get out of dead-end jobs, and don’t be afraid to move on to a new company if the current one is not healthy. Recognize career growth requires changing with the business.