Companies Paid Search Summary Writing 
Both Sides of the Table
SEPTEMBER 28, 2013
It’s a hard topic to write about because it’s almost an accepted norm that total transparency is good. You took the risk to start your company. But I’m working on a large team of people trying to figure out how to make micro improvements to a paid-search algorithm. CEO transparency. Of course not.
Both Sides of the Table
MARCH 11, 2011
Summary notes, as always, provide below. It was a pleasure to write them myself. He invented the category of sponsored search. He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers.
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