Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value
InfoChachkie
JANUARY 20, 2015
If Smucker’s can annually generate hundreds of millions in sales for a variety of food products, there is little risk that a mediocre company or product name will preclude you from achieving similar success. The value of an ideal name, attached to a product or company that does not deliver an economically viable value proposition, is zero.
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