Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s worth a quick read.

Marketing 379

Marketing Startup SEM SEO 379

Tech Zulu Event

MARCH 26, 2013

Competition abounds, mostly in the form of Lyft , another Bay Area-based purveyor of ride-shares. You simply can’t miss Lyft’s cars driving around the city due to its clever marketing ploy of placing big, pink “ carstaches ” on the grill of each car in their fleet. In essence, ride-sharing is carpooling with a technological twist.

Google 92

Google Technical Review Santa Monica Framework 92

SoCal CTO

JULY 23, 2012

This leads to a set of questions: What is the role of a CTO in the early stages of a company, and does that role change later on as both the company and that individual matures? It specifically answers the first questions about role and how it changes as the company matures. What are the biggest areas of technical risk?

CTO Coach 231

CTO Coach CTO Hire Outsource Development Develop 231

SoCal Delicious

JANUARY 9, 2014

Simon Sinek’s Golden Circle framework “People don’t buy what you do, they buy why you do it” Simon Sinek If your customers believe in your mission, then they’ll warm to you and listen to what you offer and how. Unless the thing you’re building has real value to someone, it’s just a vanity project, no matter the technology.

Startup 78

Startup Design Customer Custom 78

Startup Professionals Musings

OCTOBER 3, 2020

This is counter to the traditional business premise of “control,” so many companies are still pushing back. Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control.

Framework 159

Framework Social Media Software Review Social Network 159

Startup Professionals Musings

JUNE 28, 2023

This is counter to the traditional business premise of “control,” so many companies are still pushing back. Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control.

Social Media 112

Social Media Media Software Review Social Network 112

Startup Professionals Musings

DECEMBER 22, 2018

This is counter to the traditional business premise of “control,” so many companies are still pushing back. Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control.

Software Review 92

Software Review Social Media Social Network Technical Review 92

Startup Professionals Musings

NOVEMBER 23, 2016

This is counter to the traditional business premise of “control,” so many companies are still pushing back. Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control.

Software Review 90

Software Review Social Media Social Network Technical Review 90

Startup Professionals Musings

MAY 19, 2013

This is counter to the traditional business premise of “control,” so many companies are still pushing back. Charlene Li, in her book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control.

Social Media 102

Social Media Entrepreneur Software Review Social Network 102

Startup Professionals Musings

APRIL 17, 2012

This is counter to the traditional business premise of “control,” so many companies are still pushing back. Charlene Li, in her recent book “ Open Leadership ,” attempts to show leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control.

Entrepreneur 97

Entrepreneur Social Network Software Review Social Media 97

Startup Professionals Musings

OCTOBER 8, 2010

This is counter to the traditional business premise of “control,” so many companies are still pushing back. Charlene Li, in her latest book “ Open Leadership ,” attempts to show leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control.

Social Media 89

Social Media Startup Software Review Social Network 89