Company Competition Patents Summary 
Startup Professionals Musings
JUNE 2, 2021
In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.
Startup Professionals Musings
JUNE 26, 2015
Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. I see too many executive summaries that are simply heavy-duty customer pitches, or lightweight visions of the future.
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Startup Professionals Musings
MARCH 3, 2023
Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan. It does need to include a high-level summary of the components in the product plan, with key additional sections as follows: Definition of customer problem, followed by your solution. Marty Zwilling
InfoChachkie
SEPTEMBER 4, 2012
Most sophisticated investors ignore them, focusing their attention on an entrepreneur's pitch and presentation materials, financial forecast and executive summary. As such, the primary goal of your executive summary is to open the door to an in-person meeting. Entrepreneurs routinely seek my advice regarding their executive summaries.
Startup Professionals Musings
MAY 31, 2020
Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan. It does need to include a high-level summary of the components in the product plan, with key additional sections as follows: Definition of customer problem, followed by your solution.
Startup Professionals Musings
JULY 31, 2015
Here are the most common elevator pitch missteps I see often as an angel investor and advisor to startups, with some quick advice on how to address each: Insist on leading with the story of the company. Your second sentence should acknowledge competition, but highlight your added value. You don’t have time for any story at this point.
Startup Professionals Musings
JANUARY 26, 2012
The elevator pitch should be the first few paragraphs of your business plan, your executive summary, your investor presentation, and the first page of your web site. For example, “I just patented a new cell-phone technology that will double battery life for half the cost. Unlike [competition], we [differentiation].”
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