Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

JANUARY 9, 2022

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. As a result, being an entrepreneur in now within the financial reach of almost everyone. Sales and marketing costs. Don’t be the last to get on board.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. Growth hacking is a mentality that a company needs to be committed to.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. Smart people only visit and buy from credible and memorable websites.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

SoCal CTO

NOVEMBER 5, 2009

I recently got together with Aaron Shechet and an early stage startup to discuss the direction the company might want to take. I feel too many people are discouraging, and as a result, too many entrepreneurs are discouraged and give up. We also represent a few larger companies with international issues. That's great.

Startup 150

Startup SEO Pepperdine Blogging 150

Startup Professionals Musings

AUGUST 18, 2019

Almost every entrepreneur needs to improve their skills in this area, so I did some research on the basics. For example, non-computer types should consider delegating their social media, website, and SEO activities. Finally, every entrepreneur needs to set aside their fear of delegating. Pick the best person to delegate to.

Startup 96

Startup SEO Social Media Satisfaction 96

Both Sides of the Table

JUNE 12, 2013

One of the most common questions I hear from first-time entrepreneurs is, “How do I meet angels?” Of course he wanted to talk a lot about his product and company – he was looking for money after all. Later on he would offer to share his advice on SEO with other portfolio companies. He would send deals.

Venture Capital 407

Venture Capital Press GRP Partners Blogging 407

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

MAY 11, 2010

Almost every entrepreneur needs to improve their skills in this area, so I did some research in the basic principles. For example, non-computer types should consider delegating their social media, website, and SEO activities. Tags: entrepreneur startup delegate authority business. Pick the best person to delegate to.

Entrepreneur 52

Entrepreneur Startup SEO Social Media 52

Startup Professionals Musings

JULY 24, 2015

In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Every entrepreneur should count on at least a couple of adjustments or pivots before they get it right.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. What are your thoughts on that?

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. Chris is the CEO of Gnip , a Foundry Group portfolio company. This article originally appeared on Forbes HERE.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth.

Social Media 108

Social Media Media Marketing Resource 108

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is – there isn’t a “right&# answer so for your company. In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

APRIL 23, 2011

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. One of my goals in doing the show was not only to educate entrepreneurs but also to put a human face on many of the VCs in our industry as VCs can be hard to get to know. Thank you. (if 1:00 – 3:40).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

APRIL 3, 2019

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 96

Social Media Media Marketing Metrics 96

SoCal CTO

APRIL 1, 2009

This site is being sponsored by the Technology Council of Southern California and my company TechEmpower. So you can see that Entrepreneur (60) LinkedIn (15) Metrics (16) SEO (15) Company (141) are all considered highly relevant to the term "startup." And perhaps to stimulate new connections.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Both Sides of the Table

JANUARY 3, 2016

Each VC has their own take on which services to provide and mostly they’re free but some smaller VCs charge portfolio companies for use of these services but usually at a cheap cost. Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. The place to start today is if your company only uses traditional media for marketing, or no marketing.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

JUNE 30, 2014

With the estimated 510 million live websites at last year-end, and 280,000 new ones being added every day, the biggest challenge for an entrepreneur is to get found, and get some credibility for a new startup. Too many entrepreneurs spend big money on development, only to find out that the solution isn’t quite right. Marty Zwilling.

Startup 101

Startup Blogging Writing Google 101

Startup Professionals Musings

FEBRUARY 27, 2010

A while back I emphasized how important is to have a company website these days ( Startups Without a Website Won’t Start ). Unless someone searches for your company by name, it won’t show up in the results. Yet my random poll of a dozen company sites found 25% were missing even the most basic tag info. Marty Zwilling.

SEO 48

SEO HTML Search Engine Optimization Web 48

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. The best way to do this is with real customer interviews.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

SEPTEMBER 14, 2010

This is the second article in a series on what it takes to be a great angel investor (and why this should matter to entrepreneurs). Just ask the people who poured money into once “hot&# companies like RazorGator or Friendster. Part 1 – Access to Great Deal Flow – is here. In fact, sometimes seeing social proof (e.g.

Invest 288

Invest Angel Web 2.0 SEO 288

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. The best way to do this is with real customer interviews.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

OCTOBER 3, 2013

Almost every entrepreneur needs to improve their skills in this area, so I did some research on the basics. For example, non-computer types should consider delegating their social media, website, and SEO activities. Finally, every entrepreneur needs to set aside their fear of delegating. Pick the best person to delegate to.

Startup 95

Startup SEO Social Media Entrepreneur 95

Startup Professionals Musings

APRIL 21, 2013

million new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. Too many entrepreneurs spend big money on development, only to find out that the solution isn’t quite right. Wordpress entrepreneur startup website blogging business'

Blogging 104

Blogging Product Startup Writing 104

Tech Zulu Event

AUGUST 15, 2011

Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition.

SEO 85

SEO CTO Coach Conference Social Media 85

Startup Professionals Musings

AUGUST 9, 2018

In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available. No company exists in a vacuum. Make your solution and company symbiotic but better than competitors. Recognize competitors but do not disparage them.

SEO 53

SEO Tips Newsletter Statistics 53

Tech Zulu Event

NOVEMBER 18, 2011

An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Ask yourself, ‘what does my company solve’?

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. As a result, being an entrepreneur in now within the financial reach of almost everyone. Sales and marketing costs. Don’t be the last to get on board.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

SEPTEMBER 1, 2017

Almost every entrepreneur needs to improve their skills in this area, so I did some research on the basics. For example, non-computer types should consider delegating their social media, website, and SEO activities. Finally, every entrepreneur needs to set aside their fear of delegating. Pick the best person to delegate to.

Startup 53

Startup SEO Social Media Satisfaction 53

SoCal CTO

MARCH 1, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 1, 2007 Entreprenuer Network Great post by Ben Kuo - The Importance of the “Network&# to Entrepreneurs - the informal connections between people in the technology industry here who have a vested interest in helping entrepreneurs take their companies to the next level.

Networking 150

Networking CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

AUGUST 18, 2013

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

AUGUST 20, 2013

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. entrepreneur startup website business' Put yourself on the site.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105