Company Media Outsource Satisfaction 
Startup Professionals Musings
NOVEMBER 5, 2022
As a business consultant with experience in large companies as well as startups, I often hear about dysfunctional management hierarchies, as well as the value provided by exceptional ones. These authors provide inside details of recent management experiments, as well as historical data from both successful and failed traditional companies.
Startup Professionals Musings
OCTOBER 29, 2021
Studies have shown that work productivity is related to a happier work culture , and customer satisfaction and loyalty are also dependent on the culture. Here are the key elements I see: Make your company culture virtual. The stigma of a clunky desktop today can easily lower worker engagement and satisfaction.
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Startup Professionals Musings
FEBRUARY 8, 2023
I recommend using digital channels, including email and social media, personalized, if possible, with promotions. Outsource functions outside your core competency. I see a new resurgence of outsourcing alternatives from outside the country as well as inside, driven by freelancers caught in the squeeze.
Startup Professionals Musings
JULY 13, 2022
I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.
Startup Professionals Musings
NOVEMBER 5, 2021
Here are some tips from a classic book by Harvey Mackay, “ Use Your Head to Get Your Foot in the Door ,” which work even better in a startup than they do in a bigger company: Make yourself indispensable. You can’t outsource that one. It pays to be visible in any way that’s positive for the company. Pay attention to your image.
Startup Professionals Musings
APRIL 29, 2023
Customers won’t pay to see your new employees learning on the job, and outsourcing the real work to a cheap labor source is a recipe for disaster. Be accessible on social media, write a blog or articles for industry publications, and participate in conference panels and speaking engagements.
Startup Professionals Musings
AUGUST 3, 2020
Customers won’t pay to see your new employees learning on the job, and outsourcing the real work to a cheap labor source is a recipe for disaster. Be accessible on social media, write a blog or articles for industry publications, and participate in conference panels and speaking engagements.
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