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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. The display side is called pay per action (PPA) or pay per lead (PPL).

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). It should lead to higher conversion rates and happier customers.