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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

MARCH 23, 2013

All these models start with the advertiser choosing the right search keywords to match user searches. It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. The display side is called pay per action (PPA) or pay per lead (PPL).

Paid Search

Paid Search PPC Organization SEO

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic. Early evidence is good. Enter RingRevenue.

Advertising

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Startups Stick with Organic vs Paid Search Results

Advertising Wants to be Measurable – An Investment Thesis

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