Organic Search Sales SEM Startup 
Startup Professionals Musings
MARCH 23, 2013
With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). All these models start with the advertiser choosing the right search keywords to match user searches. Keyword research and budget forecasting.
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic. But higher value product sales often require a phone call.
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