Advertising Wants to be Measurable – An Investment Thesis
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. And if you have hundreds of millions of search queries and only 0.5% click on the search ads (versus the organic results) you still have a very large market. Early evidence is good.
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