article thumbnail

Design for the Novice, Configure for the Pro

Both Sides of the Table

I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.&# I started saying this back in 2001/02, long before the era of Web 2.0, Even in 2010 I think most companies err too much on the side of complexity. In summary, 2 quick rules: Do usability testing.

Design 325
article thumbnail

Brad Feld Drops Knowledge. Here’s What He Said …

Both Sides of the Table

Or, as always, summary notes available below. This time frame – 2005/2006 – web 2.0 But, in fact, I would rather have an executive summary than a pitch deck. And I would rather, even before the executive summary, have something to play with (a demo)…” It falls in the category of show don’t tell.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Most Interesting Online Video Trend

Both Sides of the Table

Summary Version. It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. You should only worry about this if you’re a large, traditional media company with fat margins. 200 million views. Suck it traditional TV. and again here.

Startup 380
article thumbnail

Toronto Based Start Up Readitfor.me | Reads Books for You

Tech Zulu Event

Cunningham’s current business, a marketing agency, Polar Unlimited in Toronto, had expanded in growth through the last decade by embracing social media and web 2.0. Like Gary Vaynerchuk, Cunningham built the family business 10 fold through creating branded web content with a viral touch. They specialized in content creation.

Startup 76
article thumbnail

5 Phases Of Every Startup That Regulate Your Success

Startup Professionals Musings

Big company powerhouses, like IBM and Xerox, took fifty years to make the cycle, but new companies today, in the age of the Internet, often make the cycle in five to ten years, or even less. Lewis explore these cultural issues, both national and international, that can make or break your company strategy. Product-line expansion.

Startup 142
article thumbnail

Company Lifecycle And Culture Change Too Fast Today

Startup Professionals Musings

Big company powerhouses, like IBM and Xerox, took fifty years to make the cycle, but new companies today, in the age of the Internet, often make the cycle in five to ten years, or even less. Lewis explore these culture issues, both national and international, that can make or break your company strategy. Product-line expansion.

Company 75
article thumbnail

5 Lifecycle Stages Of A New Venture Test Your Culture

Startup Professionals Musings

Big company powerhouses, like IBM and Xerox, took fifty years to make the cycle, but new companies today, in the age of the Internet, often make the cycle in five to ten years, or even less. Lewis explore these cultural issues, both national and international, that can make or break your company strategy. Product-line expansion.

Startup 89