Remove Competition Remove Customer Remove Demo Remove Writing
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To Sell Anything You Need to Know What Makes You Unique

Both Sides of the Table

Simply, this is identifying a customer need which has economic value to them if they can solve it. ” and if you can’t persuade enough potential customers they have some pain that needs fixing you probably should stick to your day job. Teams usually start with terminology that is very insular and less relevant to customers.

Sales 336
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How to Handle a VC Presentation with No Deck

Both Sides of the Table

I’m comfortable with introductions and then getting into the demo.&#. I talked about this in the TWiVC video but I didn’t do a good enough job of writing it up in the summary notes in the post. If you want to go quickly to the demo – knock yourself out. Just jump into the demo after intros. Mobile app?

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Give Your Teams Swiss Army Knives

Both Sides of the Table

Packaging, pricing & discounts – In the early days of my first company we always had “list prices&# we quoted to customers and of course we were always willing to negotiate based on who the client was, how important the business was to us, who the competition was and how well the deal was negotiated. I was the laggard.

Sales 296
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Some Thoughts about Selling at Startups

Both Sides of the Table

The idea that the course asks students to write public blog posts is a testament to its more modern teaching style. My list of excuses includes: product, pricing, competition and lack of sales support. This includes presentations, ROI calculators, competitive analyses and so forth. As you grow you need process-driven people.

Startup 319
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

I had seen many cycles and decided that since I was going to do it all over again I should write about it. It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. That changed very quickly.

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Interview with David A. Smith, Croquet

socalTECH

The other nice thing about that, is as things are happening on the same computer, there is no server code to write. It's really simple to write an application, compared to the complexity of an application that is multi-user. Are Android and iOS then your competition? David Smith: We actually have customers now.

Platform 168
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Ten Slides Make a Killer Investor Presentation

Startup Professionals Musings

Most advisors will tell you to write the business plan first (20-30 pages), then distill the key points into a set of Microsoft PowerPoint slides for standup presentations to potential investors. Here is how and why it works, including a customer-centric quantification of the benefits. Competition and sustainable advantage.

Slides 94