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7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

In addition to paying the consultant, you must invest time to educate them. Thus, you have negotiating leverage as long as a legitimate, competitive threat exists. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Grant Exclusivity.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

Brad proudly described how the company successfully used thought leadership marketing to seed a marketplace in which companies can outsource their SEO campaigns to a legion of independent, third-party “optimizers.” In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive.

Marketing 233
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How to Make a Real Social Media Customer Connection

Startup Professionals Musings

Her focus is on crafting a customer experience that caters to people not like you, including social media aficionados, to bring in new customers and create a competitive advantage. That means forget using interns or outsourcing this function. Don’t force customers to go offline to your customer support phone or email for resolution.

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Top 40 Startup Posts for August 2010

SoCal CTO

thought it would be helpful to put some of my thoughts into a blog post and hopefully spur some conversation in the comments and over email. Teach Like You’re the Student - Steve Blank , August 10, 2010 “I never have let my schooling interfere with my education.”. There is no competition. Short-sighted, no? Mark Twain.

Startup 191