Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

APRIL 3, 2019

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. See some recent examples in the The 10 Best Social Media Campaigns of 2018. Marty Zwilling.

Social Media 96

Social Media Media Marketing Metrics 96

Both Sides of the Table

FEBRUARY 17, 2011

I thought I’d try to offer a framework for thinking about the topic. This conversation seems to come up very frequently these days both with portfolio companies and with entrepreneurs just looking for mentorship. So here’s my framework. Only … ONLY … if there’s a sense of competition on the deal.

Help 303

Help Startup Competition Framework 303

Both Sides of the Table

SEPTEMBER 17, 2017

My goal is to lay out a basic framework for anybody unsure whom to listen to as a way of helping you think about a way to orient your own views. This market structure in which the few, large players use their market position to eliminate competition is inevitable. It’s Hobbesian economics 101. Enter the decentralized Internet.

Course 280

Course Startup Framework Marketing 280

Startup Professionals Musings

SEPTEMBER 9, 2013

A diligent entrepreneur should certainly work the important details for his or her startup, especially when it comes to assessing any negative fluctuations in the business. In his book, “ Out-Executing the Competition ,” seasoned executive Irv Rothman provides tips to corporate executives on how to dig in and “get their fingernails dirty.”

Startup 103

Startup Entrepreneur Template Mentor 103

Both Sides of the Table

DECEMBER 3, 2009

Yesterday I had lunch with a really interesting and capable serial entrepreneur who is raising his A round. So I thought I’d try to lay out a framework for how you should think about it as many you will inevitably be faced with this experience. Many strategics have less experience in helping entrepreneurs.

Venture Capital 279

Venture Capital Startup Entrepreneur Framework 279

socalTECH

MARCH 2, 2020

If you think about it, in a multi-player game, for example, you have a very limited vocabulary for interaction. For example, if I were to have a room full of bouncing balls, we couldn't share that today because of the amount of information involved. Are Android and iOS then your competition? It's so much that it's impossible.

Platform 168

Platform Startup Examples Web 168

Startup Professionals Musings

AUGUST 18, 2013

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. entrepreneur Ric Dragon startup social media business' Marty Zwilling. Marty Zwilling.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 1, 2017

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. See some recent examples in the 10 top social media marketing success stories of recent times. Marty Zwilling.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

MARCH 28, 2012

A while back, I wrote about the value of Michael Porter’s Five Forces framework for analyzing the competitive environment, and using every opportunity to highlight and emphasize your relative advantages, whether they be price, features, or bargaining power.

Customer 104

Customer Custom Startup Organization 104

Startup Professionals Musings

JULY 27, 2012

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. More positively, social media also brings many more ways to succeed. Marty Zwilling.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

OCTOBER 8, 2010

She outlines her ten elements of the basic framework and vocabulary of open information sharing and open decision making: Explaining: creating buy-in. When done well, an organization’s online community can become a competitive advantage. Tags: entrepreneur startup open leadership social media business. What do you think?

Social Media 89

Social Media Startup Software Review Social Network 89

SoCal CTO

JUNE 9, 2010

Why Entrepreneurs Hate Lawyers. In many of them I get asked similar questions, including the inevitable “what makes a great entrepreneur?” Marketplace companies are notoriously difficult to start, so I'm constantly amazed that so many entrepreneurs chose this route. If you’re an entrepreneur, the glib answer is “no.”

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

JANUARY 13, 2011

Obvious examples include Chris Dixon, Keith Rabois, Aydin Senkut, Dave McClure, Chris Sacca, XG Ventures, Reid Hoffman and so on. In reading the comments on Bijan’s blog and having discussed this so many times, I know some entrepreneurs only want to talk with VCs that think that Powerpoint causes leprosy. Mobile app?

Venture Capital 299

Venture Capital Slides Technical Advisors Startup 299

SoCal Delicious

JANUARY 9, 2014

Here are two examples. Simon Sinek’s Golden Circle framework “People don’t buy what you do, they buy why you do it” Simon Sinek If your customers believe in your mission, then they’ll warm to you and listen to what you offer and how. Having a clear purpose adds some real meaning to your work, and a cause that people can rally around.

Startup 78

Startup Design Customer Custom 78