Both Sides of the Table

MARCH 11, 2011

He said it was better than the Yellow Pages because he would provide pricing transparency. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Users would know exactly how much was paid for each click.

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. How much money will airlines companies, hotel companies or event companies pay me as a referral or for booking?

Startup 150

Startup Marketing Study SEO 150