Competition Innocal Marketing Product 
Startup Professionals Musings
JANUARY 4, 2023
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.
Startup Professionals Musings
APRIL 10, 2020
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.
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Both Sides of the Table
JULY 4, 2016
I find the over-introducers especially corrosive around first-time founders who often struggle with the balance of their time between tasks like building product versus tasks like speaking at conferences or meeting with potential business development partners. In many instances this help is genuine, well-meaning and productive.
Startup Professionals Musings
DECEMBER 23, 2015
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.
Startup Professionals Musings
DECEMBER 10, 2014
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.
TechCrunch LA
JUNE 3, 2022
billion company in the brutally competitive beauty industry, especially one with such broad appeal. Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. And of course, those startups are by no means innocent when it comes to bad management. “If
Startup Professionals Musings
AUGUST 29, 2011
Other writers, like Guy Kawasaki, have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent over-enthusiasm or over-confidence that can kill your deal. If your product really represents a paradigm shift, you probably haven’t figured out yet what problem it solves.
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