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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107
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Competitive Intelligence

SoCal Tech Calendar

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Just who is doing what in the market? PDMA SoCal. It's Monday morning.

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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173
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10 ‘Best Of Breed’ Marketing Practices For Startups

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

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The Corrosive Nature of Over-Introducers

Both Sides of the Table

It starts seemingly innocent enough. It’s hard enough building a valuable product or service in competitive global markets without spending time on unproductive tasks. I try to steer entrepreneurs away from over-introducers and I often find myself wanting to be careful about them becoming an investor in companies I back.

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Micromobility in limbo: Takeaways from Paris and LA

TechCrunch LA

Despite that apparent hunger, two scooter operators – Lyft and Spin – recently exited the Los Angeles area, blaming a lack of favorable regulations and too much competition, which apparently made it difficult to turn a profit. What type of market, if any, is the right one? Paris: To ban or not to ban? See, I told you it was personal!

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10 Innovative New Global Ways To Grow Your Business

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.