Competition Marketing Platform PPC 
Both Sides of the Table
OCTOBER 29, 2009
so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.). So PPC (pay-per-click) advertising on social networks has performed poorly to date. 30% is the market opportunity.
socalTECH
MARCH 20, 2009
Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Dan Yomtobian: We haven't done much marketing yet, and most of our user base is really viral. We're about to do some marketing, but the hard part really isn't going to be getting people to visit the site, it's to get them to stick.
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