Competition Organization PPC Yahoo 
socalTECH
MARCH 20, 2009
Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us.
Both Sides of the Table
OCTOBER 29, 2009
Advertising is also what allows you to watch Hulu for free, use Yahoo! And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). So PPC (pay-per-click) advertising on social networks has performed poorly to date. Check out TwtApps alone!
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