Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Campaign setup and ad copy writing. Popular keywords have higher costs.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

InfoChachkie

JULY 14, 2011

But, when it comes to tracking what ad placement or publisher was responsible for getting a consumer to pick up the phone and call, that’s pretty difficult. 9) In Getting The Band Back Together , I write about the power of serial Founding teams. Why aren’t there a half-dozen well-funded startups running up your tailpipe?

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

MARCH 11, 2011

It was a pleasure to write them myself. He invented the category of sponsored search. He created GoTo.com (later renamed Overture) out of a frustration with search. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Overture (Goto.com).

Competition 350

Competition Idealab Product CitySearch 350