Both Sides of the Table

JULY 14, 2010

Here’s how it goes: You have a business development group with two people. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Say hello to them at conferences.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

MARCH 11, 2011

To say he has had an impact on the web would be an understatement. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. Overture (Goto.com).

Competition 350

Competition Idealab Product CitySearch 350