article thumbnail

7 Reasons Why Every Business Leader Needs A Mentor

Startup Professionals Musings

After working many years in business, both in large companies as well as startups, I’ve realized that you can learn more from peers and mentors than from any formal education program. Best of all, I find mentoring to be fun and fulfilling for both the giver and the receiver. Mentoring works best one-on-one and person-to-person.

Mentor 159
article thumbnail

Startup Mentors

SoCal CTO

Then I got an email that asked: I'm leading the marketing efforts for an early-stage startup. However, I often wish that I had someone more experienced both in marketing and working in a startup environment that I could go to for advice. Do you have any suggestions for how to find a good mentor? Most of us are not Google.

CTO Coach 259
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats. Show potential customers that you care.

Marketing 119
article thumbnail

My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

article thumbnail

Praying to the God of Valuation

Both Sides of the Table

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?

article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380
article thumbnail

5 Unfair Advantages To Help You Succeed In Business

Startup Professionals Musings

One of the things I’ve learned over my years as a business mentor and investor is that life isn’t fair when it comes to succeeding in business. These authors speak from their own wealth of experience in creating and growing technology startups, marketing, and fundraising. Use friends and mentors with extensive experience to gauge both.

Help 130