TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. I’d say the main difference is that we have a 70-person in-house video creative team; and what we’re really good at doing is shooting and coming up with performance content. Why is your content arm so important as a lever?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Marty Zwilling.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Create an action plan with metrics.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

TechEmpower

NOVEMBER 13, 2023

Populating them can be hard work, especially when the content needs to be just right. This isn’t just our opinion - our startup metrics prove it! Instead of an empty box, the user gets one filled with content to use as a jumping-off point. If they like the content as-is, they can keep it; if not, they can change it.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

TechEmpower

OCTOBER 9, 2023

Content Recommendations in Streaming Services While many streaming platforms suggest content based on viewing history, LLMs have the power to significantly elevate this experience. This category encompasses a vast array of content, from emails and text documents to social media posts.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

JULY 22, 2019

Inbound marketing is all building two-way virtual relationships, which are the norm for today’s generation via social media, mobile apps, recommendations from “friends” and influencers, modern websites with customer-focused content, friendly forums, and chat bots. Implement marketing metrics based on inbound data.

Marketing 94

Marketing Social Media Technical Review Customer 94

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall. The timing of cash flow is everything.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Tech Zulu Event

DECEMBER 4, 2014

Will it be able to help brands market themselves better in social media? Why does twitter analytics considered as the “Holy Grail” for every content marketer? It provides key metrics that allow you to have a better understanding of your tweets. But what does this mean for marketers? Let’s take a look.

Content 93

Content Marketing Social Media Journal 93

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics.

Marketing 96

Marketing Metrics Social Media Content 96

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

AUGUST 1, 2021

You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing. Data – Define a handful of key metrics to free you from managing personalities, egos, subjective issues, emotions, and intangibles. People – Surround yourself with great people.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall. The timing of cash flow is everything.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

SoCal CTO

JANUARY 20, 2009

I'm happy to announce the launch of the Los Angeles Tech Content Community. This is the beginning of a content community that collects and organizes the best content from blogs and web sites. The content comes from other places. The bottom line is that Los Angeles Tech is trying to help find and navigate that content.

Los Angeles 150

Los Angeles Angel Mixergy Tech Coast Angels 150

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. And perhaps to stimulate new connections.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Startup Professionals Musings

DECEMBER 23, 2016

This means regular updates are required to your business plan, marketing message, social media, and website content. Static content quickly becomes dead content. Define and use market metrics to tune your plan. Start slow, build momentum, and keep accelerating.

Social Media 67

Social Media Metrics Startup Technical Review 67

Startup Professionals Musings

JUNE 15, 2016

It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. Create and leverage engaging and relevant content. Content that doesn’t connect doesn’t fit.

Marketing 58

Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

Both Sides of the Table

JULY 15, 2011

Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. These were good packages in the pre social media world at helping figure out who was driving your traffic. to track all of my social media sharing behavior. Terribly wrong.

Social Media 292

Social Media Google Media Marketing 292

Startup Professionals Musings

MAY 5, 2017

In addition to legal and local requirements, you need a business name that is available as a website domain name, and a user name on key social media channels, including Facebook, YouTube, and Twitter. Provide online content that ranks you ahead of competitors. Use social media to actively engage with your customers.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Tech Zulu Event

NOVEMBER 28, 2011

Noah has what I believe he called “Thank You metrics”. If you are worried about spam, or people not opening your emails, the actual concern is that your company isn’t providing solutions, aka content, your email subscribers are looking for. Question is, how do we focus on community first when we have utility bills to pay.

Metrics 87

Metrics Email Startup Technical Review 87

Tech Zulu Event

SEPTEMBER 24, 2013

There are new filmmakers who are trying to get into the entertainment business, but the market has been over saturated with content. To do this, they have created Filmzu , an online matchmaker to find and connect with others to create new content. Is it kind of like social media platform?

Content 81

Content Entertainment Startup Los Angeles 81

Tech Zulu Event

JANUARY 23, 2013

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. marketers now have the power to create social media campaigns with no development or design skills required - just drag and drop.

Platform 99

Platform Metrics Social Media Marketing 99

Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall. The timing of cash flow is everything.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89

Tech Zulu Event

SEPTEMBER 13, 2011

He is a marketing professional with over 8 years of extensive online and social media marketing experience. We focus on developing strong distribution channels through social media, search, blog outreach and email programs to accelerate the discovery, sharing and engagement with Funny Or Die content.

Sites 61

Sites Marketing Social Media Tips 61

Startup Professionals Musings

SEPTEMBER 14, 2016

Cash flow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall. The timing of cash flow is everything.

Startup 108

Startup Search Engine Optimization Outsource Development Social Media 108

socalTECH

JUNE 25, 2012

How do you sort through all that social media activity you are driving, and figure out who really cares about what you're posting? Mark Sylvester sat down with us to talk about the new project, and how it's applying what they've learned building their visual analysis tools to the world of Facebook and social media.

Social Media 203

Social Media Startup Tool LAMP 203

SoCal CTO

OCTOBER 22, 2009

I'm going to be working with people like Cliff and Steve Gilison (see Product Management for Startups in Los Angeles ) and Tom Humbarger (see Social Media to Build Reputation and Reach Prospects ) to create this online business networking group for Los Angeles. We can use could choose a hashtag (e.g., This would be easy enough to do.

Los Angeles 150

Los Angeles Networking Angel Blogging 150