Both Sides of the Table

JANUARY 12, 2014

Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help. But many people benefitted.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). This is NOT the same as Search Engine Optimization (SEO). SEM is sometimes called “buying your way into search results.” Popular keywords have higher costs.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

DECEMBER 2, 2009

Such Search Engine Optimization (SEO) is modern-day snake oil. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MAY 15, 2010

Invidi – Provider of addressable television advertising and marketing services to cable, satellite and telco-delivered television carriers. Ad.ly – (disclosure: I led the funding on Ad.ly) Provides an in-stream advertising platform for any content creator (individual or organization) with an online social presence.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285