SoCal CTO

AUGUST 4, 2011

Of course, it's way more complex than just these questions. What are your key Startup Metrics ? Do you need to round trip an email to validate the email? Cloudsponge for email invites to large group? Do you want Flash video, HTML 5 video, or both? Do they generate emails or other external notifications?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Of course, one of the best ideas around this is to have Negative Customer Acquisition Costs.

Pricing 150

Pricing Acquisition Customer Custom 150

SoCal CTO

AUGUST 4, 2011

Of course, it's way more complex than just these questions. What are your key Startup Metrics ? Do you need to round trip an email to validate the email? Cloudsponge for email invites to large group? Do you want Flash video, HTML 5 video, or both? Do they generate emails or other external notifications?

Develop 384

Develop Development Startup SEO 384

SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. For me, my number one application is email. Well likely it’s email. How does that happen?

Web 150

Web Sites Email HTML 150