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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

NOVEMBER 18, 2010

Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. The higher your company’s NPS, allegedly the higher your customer satisfaction. Rather than blindly follow this advice, consider measuring your NPS after unpleasant customer interactions, via a web form.

.Net 182
.Net Satisfaction Entrepreneur Customer 182
article thumbnail

A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

NOVEMBER 18, 2010

Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. The higher your company’s NPS, allegedly the higher your customer satisfaction. Rather than blindly follow this advice, consider measuring your NPS after unpleasant customer interactions, via a web form.

.Net 168
.Net Satisfaction Customer Custom 168
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