How To Boost Your Selling Skills And Win In Business
Startup Professionals Musings
JANUARY 25, 2019
As an advisor to technical entrepreneurs, the most common mistake I see is the “If we build it, they will come” approach with no sales plan, under the assumption that the technology is so spectacular that customers will buy the product. Then craft an irresistible pitch, and iterate often to keep tuning it. He was the asset he sold.
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