Remove pour-and-stir-ii
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Tactics which can increase your customers’ lifetime value are discussed in Pour and Stir – Part III.

Customer 164
article thumbnail

Pour And Stir I – In Pursuit Of The Ideal Business Model

InfoChachkie

Click here for Part II , and Part III. Fortunately, entrepreneurs need not fear running afoul of this sin when crafting their business plans, because all of them are inherently imperfect and imprecise. Although entrepreneurs need not fear offending God with their flawless business plan, it remains a worthwhile ideal.

Customer 153