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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. Pivots and corrections are inevitable for startups in this age of rapid change, and the earlier you make them, the quicker you get to success.

Marketing 105
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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Cash flow is a basic survival metric for every startup. Yet it always amazes me that I can find two different startups, seemingly working on the same problem, with one having a burn rate several times higher than the other. They understand startup realities. Desperate entrepreneurs lose their leverage and die young.

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5 Entrepreneur Exasperations To Moderate Your Passion

Startup Professionals Musings

In my role as advisor to many startups, I try to prepare them for the inevitable bumps in the road ahead, as well as to provide practical guidance on how to build and maintain the traction needed to survive and prosper. You don’t have enough control over your time, investors, the market, or your startup. It’s very frustrating.

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7 Reasons To Avoid Stealth Mode For Your New Venture

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. Pivots and corrections are inevitable for startups in this age of rapid change, and the earlier you make them, the quicker you get to success.

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Granularity and Consistency of Startup Metrics

SoCal CTO

If you’re a Web-based startup, for example, show me how many unique visitors you think you can get in the beginning, and what you’re using for an estimated conversion rate (buyers to browsers). Show me how much each unique visitor is going to cost you in search engine optimization and pay-per-click search engine expense.

Metrics 159
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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners. People buy from people.

Web 117
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SEO for Startups

SoCal CTO

I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. They are in a space where there is lots of search traffic, but they didn't have anything particularly interesting to say about how they were going to get ranked. I won't say that I'm truly an expert on SEO.

SEO 150