socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Newtoy recently revealed it has had over 10 million downloads of its game.

Mobile 171

Mobile Services CPC GRP Partners 171

socalTECH

FEBRUARY 16, 2010

Noah Auerhahn: ExtraBux helps consumers get the lowest prices online, by integrating online discounts into a comparison shopping engine. The site started as a concept that Jeff Nobbs, my co-founder, and myself developed while we were operating a cash-back and coupon website while we were attending USC. How did the company start?

USC 207

USC CPC Sites Startup 207

Both Sides of the Table

OCTOBER 8, 2014

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). Many of the early winners sold for north of a half a billion dollars.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

InfoChachkie

DECEMBER 2, 2009

If you have the proper mechanisms to accurately calculate your Cost Per Customer / Lifetime Value Equation, you will happily purchase as many customers from affiliates as your cash flow constraints will allow, as long as the average acquisition price is less than the customers’ average lifetime value.

Custom 164

Custom Customer Advertising SEM 164