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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

PPC 154
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website.

SEM 90
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Interview with Tim Cadogan, OpenX

socalTECH

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves.

OpenX 242
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below.

Customer 164