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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. It broke the hegemony that the carriers had over software on mobile phones and the industry will forever be changed (for the better) for this. What does it do?

Mobile 282
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. Such Search Engine Optimization (SEO) is modern-day snake oil.

Customer 164