Pour And Stir II – Managing Your Cost Per Customer
InfoChachkie
DECEMBER 2, 2009
Your marketing dollars paid for these unattributed customers, but like Wanamaker, you cannot identify when or how. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. However, Search Engine Management (SEM) is not a “set and forget” exercise.
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