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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Cost per click (CPC). There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Tracking and performance reporting.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Cost per click (CPC). There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Tracking and performance reporting.

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Interview with Tim Cadogan, OpenX

socalTECH

Tim, first off, for our readers who haven't heard of OpenX, explain what you provide to the market? The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. They can sell those ads on a CPM, CPC, or CPA basis. They run that under the brand Orange Ad Market.

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Docstoc's Jason Nazar Talks About DocStore

socalTECH

Jason Nazar: Legal contracts, business forms and templates, conference presentations, financial models, research reports, any kind of professional content that you have which you use on a daily, weekly, or monthly basis. This is a really big, $50 million business at least, and we really want to own the market.