Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). For credibility with investors, stick to the organic SEO model and other revenue streams until you have the high traffic to survive on PPC revenue. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

InfoChachkie

DECEMBER 2, 2009

Unattributed – There is no such thing as organic customers. However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. It does not happen.

Customer 164

Customer Custom Advertising SEM 164