socalTECH

FEBRUARY 16, 2010

For this morning's interview, we talked with Noah Auerhahn , President of San Diego-based Extrabux (www.extrabux.com), an online site focused on providing consumers with comparison shopping combined with discount offers. For people who haven't heard of ExtraBux, what is the site all about? How did the company start?

USC 207

USC CPC Sites Startup 207

Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Campaign setup and ad copy writing. Cost per action (CPA).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). All these models start with the advertiser choosing the right search keywords to match user searches. Campaign setup and ad copy writing. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). All these models start with the advertiser choosing the right search keywords to match user searches. Campaign setup and ad copy writing. That business model doesn’t compute in the startup stage, but that’s another story.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

InfoChachkie

DECEMBER 2, 2009

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. Affiliates invest the up-front marketing expenses required to attract customers. It does not happen.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

DECEMBER 15, 2010

For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to. For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Tech Zulu Event

SEPTEMBER 4, 2012

Today they say its Africa’s largest and fastest growing social networking utility with over 4,000 daily new sign-ups. But its not the social networking site we are after but their age, courage and energy and its amazing how beauty inspired entrepreneurship! What inspired you to come up with LAGbook? What is LAGbook?

Social Network 100

Social Network Networking Advertising Startup 100